Eye-Fi Expands Service with Adobe Photoshop Express and Nikon's My Picturetown

Announces Nationwide Retail Availability at Circuit City

New relationships offer effortless image uploads for editing, sharing and storing memories and an expansion of retail locations for purchase

MOUNTAIN VIEW, Calif., July 22 /PRNewswire/ -- Eye-Fi Inc., makers of the world's first wireless memory card for digital cameras, today announced new online photo sharing partnerships with Adobe and Nikon and its first nationwide retailer Circuit City.

Images stored on Eye-Fi Cards will now wirelessly upload to Adobe(R) Photoshop(R) Express and Nikon's my Picturetown, enabling consumers to easily get their digital memories to destinations that provide a rich photo editing, sharing and storing experience. In addition, Eye-Fi Cards are now available at each of Circuit City's more than 600 retail stores nationwide and on the Circuit City Web site.

"Expanding our partnerships to include more interactive sites is important to digital photo enthusiasts and to Eye-Fi," said Jef Holove, CEO of Eye-Fi. "The integration of Adobe Photoshop Express and my Picturetown adds two rich online photo options -- from two of the best brands in digital photography -- to the Eye-Fi Service. And, the addition of Circuit City stores is a major step in the expansion of this new category being created by Eye-Fi."

Eye-Fi users can automatically upload images to Adobe Photoshop Express, a new Web-based solution that allows users to store up to two gigabytes of images for free, edit photos and share them in creative ways. The online experience allows anyone to easily show off digital photos with eye-catching effects and bypass the initial hassle of uploading photos by using the Eye-Fi Card.

"Together, Eye-Fi and Adobe provide the easiest way for everyday snapshooters to get their images directly from their digital cameras into Adobe Photoshop Express, where it's simple and fun for anyone to organize, edit, store and share their pictures online, no software download required," said Geoff Baum, Director of Photoshop Express at Adobe. "Enabling Eye-Fi-powered image uploading makes a great Adobe Photoshop Express experience even better for our users."

Earlier this year, Eye-Fi announced that Nikon enhanced its D60 Digital SLR camera for the Eye-Fi Card. Photographers can now select Nikon's my Picturetown as a destination for their full-resolution digital images to be stored and shared. The service offers users new ways to enjoy digital images "anytime, anywhere" by organically linking digital cameras, the Internet, computers, mobile phones and now, the Eye-Fi Card.

Eye-Fi also announced expanded retail availability at Circuit City stores nationwide and on http://www.circuitcity.com/.

"The Eye-Fi Card is a good example of how new technology and a new approach can redefine a mature category and make it even more valuable and convenient for the consumer. Circuit City customers regularly come to us to seek out products that simplify their lives, and the Eye-Fi Card does just that," said Ann Saulsbury, imaging buyer of Circuit City.

Eye-Fi has garnered numerous awards, including PC World's "The 100 Best Products of 2008" and Yahoo! Tech's "Last Gadget Standing 2008." The Eye-Fi family of products range from $79-$129 MSRP and are PC and Mac compatible. For more information, please visit http://www.eye.fi/.

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